On June 27th, the 2026 Green Food Publicity Month (Nanchang) event, hosted by the China Green Food Development Center and organized by the Jiangxi Provincial Agricultural Technology Extension Center, was held in Honggutan District.

This event closely adheres to the theme of "Green Food Boosting Consumption", and through four major sections including popular science publicity, product exhibition and sales, production and sales negotiations, and media promotion, it showcases the achievements of green and organic agriculture development in Jiangxi Province, popularizes the concept of green consumption, enhances the brand of "Ecological Poyang Lake·Green Agricultural Products" and "Jiangxi Brand", and injects green energy into the comprehensive revitalization of rural areas.

As an important measure for Jiangxi to implement the deployment of the National Green Food Publicity Month and promote quality-driven agriculture and brand-strengthened agriculture, this event was rich in content and achieved fruitful results. The event brought together over 70 green food certified enterprises from 11 prefecture-level cities across the province, showcasing more than 120 kinds of characteristic and high-quality agricultural products. Ten high-quality purchasers including Freshippo participated in the event. At the event site, six purchasers reached cooperation intentions with the participating enterprises, among which the single contract amount of Freshippo reached 10 million yuan. Meanwhile, the on-site science popularization zone popularized knowledge about green food certification and the quality and safety of agricultural products among citizens through forms such as knowledge explanations and product tastings, and received extensive participation from the public. All the exhibited products are affixed with the new version of the commitment certificate of compliance and qualification, strictly adhering to the base line of quality and safety, highlighting the advantages of ecological agriculture in Jiangxi.

Source: Nanchang Daily