Recently, under the guidance of the Bureau of Commerce of Nanchang City, Taobao Education, in collaboration with Tmall's Food and Fresh Produce Industry, held the "Food and Fresh Produce Industry Flash Purchase - Origin Selection Efficiency Enhancement Salon" in Nanchang. The event centers on building a holistic thinking for shelf e-commerce, connecting the instant retail chain, and popularizing the cold start method for new products. Through policy interpretation and practical case analysis, it helps local production area merchants break away from traditional operation models and achieve digital all-round operation transformation. This event attracted the participation of 15 key merchants from high-quality production areas across the city, covering multiple categories such as fresh fruits and vegetables, pre-prepared ingredients, and local specialty foods.
At the event site, e-commerce industry experts and platform operation mentors gave special empowerment sharing sessions, focusing on explaining the all-round operation strategies for food and fresh produce, the operation logic of shelf e-commerce, and the implementation path of instant retail. At the same time, the relevant policies of the platform such as origin recruitment support, traffic inclination, and store incentives were interpreted in detail on the spot, and digital training and one-stop operation solutions suitable for small and medium-sized merchants were promoted. This event effectively helped enterprises further clarify industry trends, thoroughly understand platform rules, master digital operation skills, make up for the shortcomings of refined operation, enhance online business operations, channel expansion and market competitiveness, and assist local food and fresh food e-commerce enterprises in improving quality and efficiency.
Source: Nanchang Daily